PRAGMATIC ASPECT OF GODDES OF PANTURA BOOK COVER

Goddes of Pantura is a photography book created by Arum Tresnaningtyas which discuss about dangdut music in the North-coast of Java. Cover works as an exciting main image representative to represent what it is inside—the book. Goddes of Pantura uses certain materials and colors to deliver its communication message. Using thinking principal, pragmatic graphic design is focused to risen up the sensitivity of a process through technique, materials, and media to be poured to the artpiece. This technique will answer how design process is, deliver a communication message and its perception, is not only about the final result of creating design, as what it presents on Goddes of Pantura book cover. This research is using qualitative method with Morris’ semiotic approach. The result of this research will be served further in this writing. Keywords: Cover, Goddes of Pantura, Pragmati